“Creativity is underrated – at least that is what Fredrik Härén, author of The Idea Book believes.“We want to be thought of as being creative people, but, by and large, companies are not fostering creativity, but practically killing it … through bureaucracy, through process-driven organisations,” Härén told INSEAD MBAs at the school’s Asia campus in Singapore.
The irony, however, is that almost all companies have innovation and creativity in their mission statements or their slogans, he says. But these are all just a marketing exercise, or the mission statement doesn’t trickle down to the rest of the organisation.
But why the emphasis on creativity? According to Härén, harnessing creative energy can generate new ideas, which can, in turn, lead to greater economic and social progress.”