Red Bull’s Adrenaline Marketing Mastermind Pushes into Media – Bloomberg   Leave a comment

“Red Bull has employees in 161 countries, but most of the major decisions still get made either at Red Bulls headquarters in Fuschl, an Austrian village of 1,500, or at Hangar-7, Mateschitzs private airplane complex a few minutes outside Salzburg.

Mateschitz is Austria’s richest man, and Red Bull is the biggest thing to come out of the place since, well, Arnold Schwarzenegger. California’s former governor has an idea why Mateschitz is so successful: “He’s a daring businessman, but he’s also quite visionary for an Austrian, because he thinks in terms of the whole world. It’s one thing to think that way in America, but it’s much more rare when you come from a small country like Austria.””

via Red Bull’s Adrenaline Marketing Mastermind Pushes into Media – Bloomberg.

Advertisements

Posted May 20, 2011 by arnoneumann in Profiles

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: