Business & Technology | Seattle’s Best Coffee president Michelle Gass turning around brand | Seattle Times Newspaper   Leave a comment

“When we’re in meetings and she says something is a ‘big idea,’ that’s when you know you’ve got it,” said Bruzzo, who remembers Gass using that phrase to describe many ideas during Starbucks’ turnaround — including the notion of using a taste challenge to persuade customers to try its new instant coffee.

via Business & Technology | Seattle’s Best Coffee president Michelle Gass turning around brand | Seattle Times Newspaper.

It is so inspirational to read about the  impact that a person can have in advancing ideas and brands. Strategic thinking coupled with tactical, intuitive implementation works.

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Posted May 22, 2011 by arnoneumann in Profiles

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