Rethinking Corporate Philanthropy : Center for Social Innovation (CSI)   Leave a comment

“Playing to core competencies while meeting beneficiaries’ needs – as Yahoo! does – is the most effective form of corporate philanthropy, find Heike Bruch and Frank Walter in a fall 2005 MIT Sloan Management Review article. “Only philanthropic activities that both create true value for the beneficiaries and enhance the company’s business performance are sustainable in the long run,” the authors write. To date, however, they find that few corporations have adopted this approach, which they call “strategic philanthropy.” ”

via Rethinking Corporate Philanthropy : Center for Social Innovation (CSI).

Advertisements

Posted May 31, 2011 by arnoneumann in philanthropy

Tagged with ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: