Spotlight Ideas » 10 Key Words for Creative Thinking   Leave a comment

By E. Mahony –

“How important is creative thinking?

In my field of work, advertising, creative thinking is crucial – in research, in the ‘big’ marketing ‘ideas’ as well as in the creative concept behind a campaign.

And creative thinking is crucial, of course in, entrepreneurship (creative thinking / ideas are words that entrepreneurs like to discuss continuously), developing new business models and best business practices, developing new ideas in quantum theory (decidely few people ..), scientific inventions, the arts, and so on. Creative thinking is crucial in all aspects of human endeavour. The problem with creative thinking is that so often it is discussed in nebulous ways.

In order to get away from this, I have developed 10 concrete words with which to use when discussing and thinking about creative thinking.”

via Spotlight Ideas » 10 Key Words for Creative Thinking.

Great practical list on thinking.


Posted June 1, 2011 by arnoneumann in Creative Thinking

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