Innovation Starts With Disruptive Hypotheses. Here’s How To Create One | Co.Design   Leave a comment

“A disruptive hypothesis is an intentionally unreasonable statement that gets your thinking flowing in a different direction. It’s kind of like the evolutionary biology theory of “punctuated equilibrium,” which states that evolution proceeds slowly and every once in a while is interrupted by sudden change. Disruptive hypotheses are designed to upset your comfortable business equilibrium and bring about an accelerated change in your own thinking.”

via Innovation Starts With Disruptive Hypotheses. Here’s How To Create One | Co.Design.

We need more disruptive thinking in out status quo endeavours. Stretch our thoughts on how, what , when , where , why and who and we may end up creating technologies and methodologies that keep us on top and in front of our crisises and competitors. Would love to receive feedback where you have implemented disruptive thinking.

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Posted June 7, 2011 by arnoneumann in Innovation, Thinking

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