Power Words that Inspire | Michael Rosen Says…   1 comment

“In his book, Words that Work: It’s Not What You Say, It’s What People Hear, Luntz wrote about the importance of powerful language:

“….the power of poignant language is immense, but the destructive power of an ill-thought sound bite is unending and unforgiving. Successful, effective messages — words and language that have been presented in the proper context — all have something in common. They stick in our brains and never leave, like riding a bicycle or tying our shoelaces. Not only do they communicate and educate, not only do they allow us to share ideas — they also move people to action. Words that work are catalysts. They spur us to get up off the couch, to leave the house, to do something. When communicators pay attention to what people hear rather than to what they are trying to say, they manage not merely to catch people’s attention, but to hold it.” ”

via Power Words that Inspire | Michael Rosen Says….

Advertisements

Posted June 10, 2011 by arnoneumann in Words

Tagged with

One response to “Power Words that Inspire | Michael Rosen Says…

Subscribe to comments with RSS.

  1. I’m pleased to know you folks enjoyed my blog post about power words. Thank you for letting your readers know about it. I hope they find value in the piece.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: