How to Win Very Big Gifts – Prospecting – The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas   Leave a comment

“David Dunlop, who spent his career working for Cornell University, described how he gradually came to understand that fund raising boils down to three types of pitches: solicitations to win modest gifts ideally every year; appeals for capital campaigns and other projects that require big donations for specific purposes; and building relationships that lead to large “transformational” gifts.Transformational gifts are different from the others because they are motivated by a donor’s personal hopes, dreams, and individual timetable, not the institution’s, Mr. Dunlop said.”

via How to Win Very Big Gifts – Prospecting – The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas.

Read on this excellent article on fund development for more understanding and ideas to lead to large donations.

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Posted June 14, 2011 by arnoneumann in philanthropy

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