Why Sustainability Needs a Makeover   Leave a comment

 

 

“Even though the sustainability movement has come a long way, it’s clear that it could benefit from some rebranding. At Sustainable Brands ’11, key insights from consumer research shed some light on where practitioners can refocus their efforts.

OgilvyEarth recently released results of a 2011 study called Mainstream Green: Moving sustainability from niche to normal. The study focused on what OgilvyEarth refers to as the Green Gap – the gap between what people say they intend to do and what they actually do when it comes to green. Here are some key findings:… ”

via Why Sustainability Needs a Makeover.

Advertisements

Posted June 15, 2011 by arnoneumann in Green, Sustainability

Tagged with ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: