Building The Creative Economy   Leave a comment

The economies of today have come a long way since the turn of the 20th century, from the focus on mass production, economies of scale and cost savings to generate output and profits, to today’s emphasis on knowledge, innovation and creativity to boost the bottom line. In other words, the synthesis and application of ideas in this age has become one of the most important factors that drives economic growth today.

Central to the theme of a “creative economy” is the importance of generating ideas. New inventions and innovations are born from these new ideas, which are then turned into marketable products and services that have positive economic value. Creativity, therefore, has a tangible economic impact.

via Building The Creative Economy.

Sometimes wonder why there is a gap of understanding of the value of the creative industries. They can and are tangible…and thence measureable.Read more…

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Posted June 18, 2011 by arnoneumann in Creative Thinking

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