Now Coming out of Chinese Factories: Cities in a Box | Global News – Advertising Age   Leave a comment

 

 

“Perhaps it was inevitable in a country that is building cities at an unprecedented pace that the city itself would become a brand, and that Western architects would quietly become marketers.

Last summer’s 2010 World Expo in Shanghai was the largest marketing campaign in history, lasting six months, drawing 73 million visitors, and spending $58 billion to demolish and rebuild large swaths of the city, all to sell the message “Better City, Better Life.” The Chinese had already bought it.”

via Now Coming out of Chinese Factories: Cities in a Box | Global News – Advertising Age.

Advertisements

Posted June 24, 2011 by arnoneumann in China, Cities

Tagged with ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: