Corporate social responsability is significant and not just a feel good excecise. Read re LEGO corp steps to ensure compliance.
“In response to a campaign by Greenpeace asserting that packaging used for its iconic toy building blocks is contributing to deforestation in Indonesia, the LEGO Group on Thursday announced it is taking steps to reduce the environmental impact of its packaging materials and paper.
Denmark-based LEGO said its new policy includes three initiatives: reducing the amount of packaging materials used, using more recycled materials, and ensuring that non-recycled packaging materials are sourced sustainably (e.g. derived from forests and plantations certified by the Forest Stewardship Council (FSC).
“It is our intent that we will only source material from suppliers that are not involved in deforestation,” said Helle Sofie Kaspersen, Vice President Corporate Governance and Sustainability at the LEGO Group, in a statement.
The move means LEGO has effectively barred Asia Pulp & Paper (APP) from supplying its fiber, according to Greenpeace.
“[Lego has] confirmed that this means APP will not be able to supply the company,” wrote Andy Tait, Senior Campaign Advisor for Greenpeace UK, on the Greenpeace blog.
Greenpeace and other environmental groups have targeted APP due to its ongoing role in forest clearing on Sumatra. APP suppliers control tens of thousands of hectares of natural forest and peatlands on the Indonesian island. The area is key habitat for critically endangered Sumatran tigers and elephants. It is also home to some of the last traditional forest tribes in Indonesia.
APP has previously committed to phasing out sourcing of wood-pulp from natural forests, yet it has consistently failed to meet its targets for doing so. APP’s subsidiaries are also under investigation for illegal logging in the province of Riau. Damages are estimated in the tens of billions of dollars by Indonesia’s audit agency.”