Can Open Innovation Save the Planet? | Fast Company   Leave a comment

Great  stride toward helping new ideas to germinate and flourish. Read more…

 

“Imagine if you could tap the brainpower of proven innovators from around the globe to help your company create its next business breakthrough and enhance its environmental record. Environmental Defense Fund (EDF) announced today that it is teaming up with InnoCentive, a global leader in crowdsourced innovation, to help companies do just that through a new Eco-Challenge Series to accelerate green innovation in business.

Breakthrough ideas can–and often do–emerge from bringing a new and diverse perspective to a familiar problem. Having that “fresh set of eyes” is one way that EDF has been able to catalyze and spread environmental innovations like redesigned packaging with McDonald’s, hybrid trucks with FedEx, and next-generation solar technology with Walmart.

The folks at InnoCentive have taken this idea–that diversity of thought yields better outcomes–into the 21st century. Recognized as a global pioneer in Challenge Driven Innovation, InnoCentive’s web-based platform and methodology help organizations formulate their most intractable problems, and gives over 200,000 entrepreneurs, inventors and scientists around the world the chance to solve them. With the likes of Eli Lilly, NASA, Procter & Gamble, and The Rockefeller Foundation using the platform, it’s redefining the innovation process.”

via Can Open Innovation Save the Planet? | Fast Company.

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Posted July 8, 2011 by arnoneumann in Innovation

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