Postrel: Where is the Next Steve Jobs? – Bloomberg   Leave a comment

Virginia Postrel has hit the right  note and got this item on strategy perfectly !

“In his new book “Good Strategy, Bad Strategy: The Difference and Why It Matters,” Richard P. Rumelt, a strategy professor at UCLA’s Anderson School of Management, offers another explanation: the ruthless execution of good strategy.

Strategy is not what many people think it is. It is not a fill-in-the-blanks mission statement blathering about how XYZ Corp. will ethically serve its stakeholders by implementing best-in-class integrated sustainable practices to grow as a global leader while maximizing shareholder value. Such bafflegab is “Dilbert“-fodder that generates cynicism and contempt. It is, at best, a big waste of time.

Neither is strategy a declaration that the ABC Co. will increase sales by 20 percent a year for the next five years, with a profit margin of at least 20 percent. Strategy is not the resolve to hunker down and try harder — what Kenichi Ohmae of McKinsey criticized in a 1989 Harvard Business Review article as “do more better.” Effort is not strategy. Neither are financial projections. And neither are wishes.

A strategy “is a way of dealing with a high-stakes challenge,” Rumelt told me in an interview. “It’s a way around the obstacles or problems in a difficult situation.”

Every good strategy, he writes, includes what he calls the kernel: a “diagnosis” of the challenge (“What’s going on here?”), a “guiding policy” for dealing with that challenge (the core idea often called a strategy), and a set of “coherent actions” to carry out that policy (the implementation).”….

So if you really want to be like Apple, drop the fluff- filled vision statements and magical wishes. Pretend your company’s existence is at stake, coldly evaluate the environment, and make choices. Stop thinking of strategy as meaningless verbiage or financial goals and treat it as a serious design challenge.”

 

via Postrel: Where is the Next Steve Jobs? – Bloomberg.

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Posted August 25, 2011 by arnoneumann in Apple

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