In the competitive space of philanthropy and philanthrocapitalism, how do you break through the clutter and get people engaged in an issue that isn’t the tug-on-your-heart-strings norm?
This week, The Paradigm Project hopes to do just that by starting a conversation about fuel-efficient cook stoves. They hope to bring to light the issues that women in many parts of Africa face each day walking up to 15 miles to find wood to cook food with their live Woodwalk campaign. It’s a 10-day walk from San Diego to Los Angeles (October 4–13, 2011) during which a team of founders, staff, partners, and volunteers are carrying 50-pound bundles of wood on their backs replicating the trials and challenges of the women they’re working to help. At the finish line in Los Angeles on October 13th, they will construct an “African cooking experience” complete with a traditional Kenyan hut that they’ll also be cooking in along the way.
Visitors will have an opportunity to step inside and experience the smoky hut, which is equal to smoking 40 cigarettes per day.
The Paradigm Project is utilizing five uncommon sense principals to get in front of the people whose help they need to create permanent change:
The Paradigm Project has made it its mission to create a compelling experience with the Woodwalk, while engaging the local community to take action and assist in raising funds as the organization develops their work in East Africa. With these necessary elements, The Paradigm Project hopes to end open-fire cooking for 25 million people by implementing more than 5 million fuel-efficient rocket stoves before 2020.
You can learn more about the issue and The Paradigm Project’s proposed solution, which has been recognized twice by the Clinton Global Initiative, here. You can also learn more about the Woodwalk or find out how to get involved here.