The Six Attitudes Leaders Take Towards Social Media – Anthony J. Bradley and Mark P. McDonald – Harvard Business Review   Leave a comment

Slowly but surely, business leaders are shifting their attitude toward social media — from seeing it as a threat to discovering its very real opportunities.

And their attitude matters, a lot. Social media is about people, not technology. Its business value does not come from social software or a snazzy website, even one with 800 million users. Its value stems from how business leaders, from senior executives to managers, use it to foster new collaborative behaviors that materially improve business performance.

Leadership attitudes, and the organizational culture they spawn, are critical to social media success. They are among a company’s most fundamental social media assets — or liabilities. Here are the six basic categories that business leader attitudes toward social media fall into: ………. read the article in full….

via The Six Attitudes Leaders Take Towards Social Media – Anthony J. Bradley and Mark P. McDonald – Harvard Business Review.

Advertisements

Posted October 17, 2011 by arnoneumann in leadership, SocialMedia

Tagged with ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: