Is Design Thinking Dead? Hell No | Co. Design   Leave a comment

Is Nussbaum right? Has design thinking delivered all the benefits it has to offer? Should we move on?

Design thinking empowered versatile problem solvers who worked well with messy data.Design thinking brought something precious to the corporation: versatile problem solvers who worked well with messy data, complicated problem sets, and shifting business models. The corporation was beginning to grasp the immortal words of Van Morrison: “No guru, no method.” It was beginning to see that no simple orthodoxy (from McKinsey or elsewhere) was going to get the job done. Designers were good at mixing and matching perspectives and solutions. They were good at what Roger Martin called “opposable” analysis. They appeared to cross the hemispheric divide between left and right brains at will. They could “speak” the languages of “creativity” and “analysis” with something like equal fluency. As it stands, designers are the odds-on favorites for the Daniel Pink award in intellectual mobility.

via Is Design Thinking Dead? Hell No | Co. Design.

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Posted November 12, 2011 by arnoneumann in Thinking

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