Leave a comment

“Sports and the City

The next generation of sports venues is an integral part of the urban scene. That’s changing how they serve cities, sponsors, owners, teams, and fans.

Sports venues are in flux. The costs of building and operating them have shot up while the public’s appetite for funding them with tax revenues has zeroed out. That’s changing the game for sports franchises. Yet cost is not the only driver, says Gensler’s Ron Turner. “Sports venues today are focused on hospitality. They contain more clubs, food-and-beverage options, and retail offerings—and give fans more access to information about the game—than ever before.”

Sports venues are also focused on the city. Today’s stadiums and arenas are much more likely to be located in transit-friendly urban sports/entertainment districts than in peripheral one-use sites. They can host events beyond sports, building creatively on their associations with sponsor brands. Their synergy with the adjoining district generates new revenue streams for both. This

is a paradigm shift for the industry, turning sports venues into all-purpose entertainment centers.”

http://www.gensler.com/uploads/documents/Sports%20and%20the%20City_11_14_2011.pdf

http://tinyurl.com/7d7pfp6

Advertisements

Posted February 26, 2012 by arnoneumann in Cities, Sports

Tagged with , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: