TED and Meta TED: On-Scene Musings From the Wonderdome | Epicenter | Wired.com   Leave a comment

“Susan Cain is a lawyer and negotiations consultant. She is also an introvert who has noticed that institutions like business and education are stacked against people like her. So for the past seven years she has been writing Quiet, a book on that subject which was  published earlier this year. She knew that to promote it she would have to undertake something difficult for introverts: lots of public speaking. She braced herself for “a year of speaking dangerously.”

Her dream venue was scariest stage of all: TED. Over the past few years, a TED talk has become for intellectuals and artists the equivalent of what Johnny Carson’s couch once was for comedians.  Like winning an Oscar, writing the great American novel, or getting a front-row seat at a fashion show, doing a TED talk is now an aspirational peak for the thinking set.

So as intimidating as it was, Cain sent information about the book to the TED-cretariat in New York that picks the speakers for the annual conference. They asked for a record of her in action, and she sent them a video of a session where she coached negotiation tactics.

She was in………

The introvert aced the talk.

But the kudos Cain got from the audience at Long Beach Performing Arts Center last Tuesday will only begin her rewards. That TED talk was not only crafted for the 1,500 people with big wallets who attend the elite conference, but many millions who view TED talks, free, on the web and through apps on a variety of devices (viewed by 700 million to date). To the world at large, TED is not an annual gathering where people drawn by the talks spend four days in each other’s company, but a deep collection of videos bound by that conference’s motto, “Ideas Worth Sharing.”


Cain’s talk will now be watched easily hundreds of thousands of times, and it will be her virtual calling card for years.

via TED and Meta TED: On-Scene Musings From the Wonderdome | Epicenter | Wired.com.


Posted March 2, 2012 by arnoneumann in TED Talk, Thinking

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