3 Critical Insights Into Creativity From Jonah Lehrer’s “Imagine” | Co.Design: business + innovation + design   Leave a comment

“3 Critical Insights Into Creativity From Jonah Lehrer’s “Imagine”

HERE’S WHY THE BOOK IS A MUST-READ FOR DESIGNERS SEARCHING FOR THE NEXT BREAKTHROUGH.

Designers spend a lot of time giving advice to each other. There has been a litany of books by designers for designers. There have been a few by business people on how design can benefit business. But there have not been many about the process of design and creativity at the most fundamental level of all–the human brain. Jonah Lehrer’s Imagine is that book. Released a few weeks ago, it’s the most important book to hit design in many years, because it goes to the heart of how the mind works and offers surprising and immediately useful ideas on the neurological origins of creative insight.

EDITOR’S NOTE

For an interview with Lehrer, click here.

Through a series of stories about some of history’s greatest creative breakthroughs, Lehrer takes the reader into how those “aha” moments happen. By starting at the level of the individual and scaling up to communities, corporations, and even cities, Lehrer presents a measured and invigorating view of how our brains imagine new things. The book contains an endless array of helpful ways to think about creativity, but here are a few that struck me as most relevant to designers.”…..

Continue to the full article and a second, longer video….

via 3 Critical Insights Into Creativity From Jonah Lehrer’s “Imagine” | Co.Design: business + innovation + design.

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Posted April 4, 2012 by arnoneumann in Creative Thinking

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