“The DirectedCreativity Cycle: A Synthesis Model of the Creative Process
The DirectedCreativity Cycle is a synthesis model of creative thinking that combines the concepts behind the various models proposed over the last 80+ years.
The DirectedCreativity Cycle
Let’s walk through it, beginning at the 9:00 position on the circle. We live everyday in the same world as everyone else, but creative thinking begins with careful observation of that world coupled with thoughtful analysis of how things work and fail. These mental processes create a store of concepts in our memories. Using this store, we generate novel ideas to meet specific needs by actively searching for associations among concepts. There are many specific techniques that we can use to make these association; for example, analogies, branching out from a given concept, using a random word, classic brainstorming, and so on. The choice of technique is not so important; making the effort to actively search for associations is what is key.
Seeking the balance between satisficing and premature judgment, we harvest and further enhance our ideas before we subject them to a final, practical evaluation. But, it is not enough just to have creative thoughts; ideas have no value until we put in the work to implement them. Every new idea that is put into practice changes the world we live in, which re-starts the cycle of observation and analysis.
Directed creativity simply means that we make purposeful mental movements to avoid the pitfalls associated with our cognitive mechanisms at each step of this process of searching for novel and useful ideas.
For purposes of explanation, we can further divide this model into four phases. We will use these four phases of Preparation, Imagination, Development, and Action to organize the tools of directed creativity in other working papers.
Note that this model continues in the tradition of others in asserting that creativity is a balance of imagination and analysis. The model also purposefully avoids taking a stand on the controversy of whether imagination is a conscious or subconscious mental ability. While I personally believe that imagination is a conscious, non-magical mental action, the activity of “generation” in the model welcomes creative ideas regardless of their source. Finally, notice that this model clearly supports the notion that innovation is a step beyond the simple generation of creative ideas. The Action phase of the model makes it clear that creative ideas have value only when they are implemented in the real world.”