Looking ahead: scenarios | About Shell   Leave a comment

Scenarios are a tool for decision making and strategic planning. Shell is one of the better known large corporations which uses this tool extensively and effectively .

“Shell uses scenarios to explore the future. Our scenarios are not mechanical forecasts. They recognise that people hold beliefs and make choices that can lead down different paths. They reveal different possible futures that are plausible and challenge people’s assumptions. Our latest publication, Signals and Signposts, considers how events have unfolded since the 2008 publication of our Shell Energy Scenarios to 2050 and offers our understanding of the changes brought about by the global economic crisis.”

via Looking ahead: scenarios | About Shell.

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