” “Storytelling is useful in far more situations than most leaders realise,” says Paul Smith, author of Lead With a Story: A Guide to Crafting Business Narratives That Captivate, Convince and Inspire.
“The five most common situations are: setting a vision; defining culture and values; inspiring the organisation; teaching important lessons; and explaining who you are and what you believe. The last one can be applied to both an individual – their image, a brand or an entire company.”
Smith adds that storytelling is a far more effective management technique than simply telling people to do something.
“You can’t successfully order people to ‘follow the rules’ since the only people that read the rulebook are the ones who wrote it,” he says. “But most people will read a good story about somebody that broke the rules and got fired, or someone who followed the rules and got a raise.” ”