Why Did Starbucks Choose Square? | Fast Company   Leave a comment

When selecting a partner to power mobile payments in its stores, Starbucks could have approached Google, one of the most profitable companies in the world. It could have worked with PayPal, which already has more than 106 million users in the payments space. Or Isis, a consortium formed by telecom giants Verizon, AT&T and T-Mobile that is also producing a “mobile wallet.”

“I’m sure if you and I were to rattle off the names of everyone in the space, that at some level we’ve been in discussions with them,” Starbucks’ Chief Digital Officer Adam Brotman tells Fast Company. Presumably that includes MasterCard, Visa, and VeriFone, which handles $10 billion in global transactions per year. But Starbucks chose to partner with Square, a three-year-old startup. Why?”

AN : the answer is also part of what Apple is renowned for…… 🙂

via Why Did Starbucks Choose Square? | Fast Company.

http://goo.gl/JViWe

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Posted August 11, 2012 by arnoneumann in Starbucks

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