“All CEOs lead their companies: that’s line No. 1 in the job description. But only a small subset also lead their industries and the wider world toward new visions and potentially brighter futures.
Stern & Associates, a Cranford, New Jersey public-relations firm whose clients include uber-visionary Clayton Christensen, advises business leaders who want to become known as thought leaders.
Inc. editor-at-large Leigh Buchanan spoke to the firm’s group vice president Ned Ward about how he advises clients to think big–and put it out there.
Define thought leader.
I would define a thought leader as someone who stands above subject-matter expertise and is an authority in their field. And they have to be able to prove that expertise with a track record. Think of it this way: subject-matter expertise resides within a company. Thought leadership resides within an industry. Thought leaders provide clarity, especially to industries that are in flux. They teach. And they have more ambitious goals. Thought leaders want to start a movement. Change the world. ”
AN : a leader on Thought Leadership…..