Brilliant convergence of art, manufacturing and computer assisted packaging :
ABSOLUT VODKA LAUNCHES 4 MILLION ONE-OF-A-KIND BOTTLES
ABSOLUT Vodka are known for doing things a little differently when it comes to setting their product apart from the competition. But the company’s new ABSOLUT Unique campaign is a first for glass packaging. Under the slogan ‘One of a kind, millions of expressions’ ABSOLUT have released a limited edition range of bottles which are truly unique.
Each of the almost four million bottles produced for the campaign has its own spray-painted finish which is ultimately decided by the splash guns and colour generating machines. The machines could randomly choose from 38 different colours and 51 patterns. Each bottle comes with its own label showing a unique number, ensuring every single bottle is truly one-of-a-kind.