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Augmented Reality Kills The QR Code Star | Fast Company   Leave a comment

Powerful overlay augmented reality application that outdoes QR codes.

“You may recognize this kind of function: Its what QR codes have been used for until now, on everything from advertising to business cards to Sonys EyePet interactive PlayStation game. A QR code is basically a machine-recognizable system that contains short snippets of text, a phone number, or a web link–but to access it you need a compatible app, and you have to plaster the QR code in a clearly readable way onto the object, be it a mag advert or a website. This is powerful, but clumsy.And Layars made it a little irrelevant–the object itself is now the real world “tag,” and because Layar is a browser, it lets the data associated with the tag be much richer and more dynamic than a QR code could manage.”

 

via Augmented Reality Kills The QR Code Star | Fast Company.

Posted August 5, 2011 by arnoneumann in Apps

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