Some of the so called BRIC countries ( Brazil Russia India China ) are unfamiliar to us in North America. Here is an example of the reach of Brazilian entrepeneurs and why they can have an impact on our businesses here….
“Garantia was a paradise for ambitious, entrepreneurial people,” Pereira says. “This ‘virus’ of the Garantia culture infected the Brazilian corporate world. It is amazing the number of businessmen I work with who admire the Garantia model.”
via Billionaire Dethrones Kings in Beer and Burgers – Bloomberg.
Scientific sleuthing has its intriguing results. Prost !
“Scientists say they’ve found the missing link. For beer, not humans.
The yeast that’s the biological difference between ale, brewed at room temperatures, and cold-brewed lager that can be stored for longer periods and still retain its taste, isn’t native to Bavaria, where lager was first made by monks in the 15th century. It comes from South America, researchers say.
Now that the yeast’s genomic foundation is identified, researchers say it could be manipulated to create new types of designer beers. The microbe was found to exist on beech trees in Patagonia, and may have made the 7,000-mile trip to Bavaria in wood, or in the guts of mice or flies, the researchers reported today in the Proceedings of the National Academy of Sciences.
Because of the find, “you could envision an age of designer yeast strains where brewers can pick the kind of genetic traits you like,” said Chris Hittinger, an assistant professor at the University of Wisconsin-Madison and a study author.
The yeast eluded the researchers for five years until one of the team, Diego Libkind, discovered the strain, Saccharomyces eubayanus, in fungi growing off the beech trees in Argentina. He has signed an agreement with a microbrewery near Bariloche, Argentina, to develop new beverages using the yeast.”
via Cold Lager Beer a Result of Accidental Yeast Journey, New Research Says – Bloomberg.
What is brewing in the brewery business…
“Meanwhile, the biggest brewers are consolidating. The combined market share of the top four grew from 22% by volume in 1998 to nearly 50% in 2010 from which they pocket two-thirds of combined global revenues. But that is nothing compared with the dominance of the big two soft-drinks makers: Coca-Cola and PepsiCo together have three-quarters of their market. So investors in breweries are licking their lips as they contemplate a fresh round of takeovers.SABMiller has been talked of as a potential buyer for Molson Coors, Australia’s Fosters, Efes, Turkey’s largest brewer—though it might find itself in competition with Heineken. ABI, it is said, may seek to take full control of Groupo Modelo, Mexico’s number-one beermaker, of which it already owns half.At the other end of the scale, microbreweries are bubbling. Mikkel Borg Bjergso, the proprietor of a bar in Copenhagen, makes a wonderfully light and floral pilsener, and markets it through word of mouth. He has helped to pioneer a crafty new business model. “Gypsy brewers” produce tiny quantities of inventive and flavoursome beers by hiring or borrowing other people’s breweries.These little brewers are so tasty that big ones are lining up to swallow them. In March ABI bought Goose Island, one of the larger American microbrewers, for $39m. Molson Coors recently bought Sharps, a British brewer of stupendous real ales. But such microdeals make little impact on the bottom line. America’s 1,800 craft brewers account for a mere 5% of the domestic market.”
via The global beer industry: Sell foam like soap | The Economist.