Archive for the ‘Business’ Category

Why kindness can help businesses grow   Leave a comment

“Being good

I asked Henrietta Lovell why did she get all this help? It’s the business of kindness, she said, and a light bulb went off in my head.

Why shouldn’t this be another way of doing business, far removed from the brash competitiveness that businesses think they are all about? There is, surely, far more to running a company than the preposterous cut-throat competition of the TV challenge show, The Apprentice.

Why can’t businesses be run with a generosity of spirit and a lot of goodwill? Henrietta Lovell says it can be done, but hers may be just a good deed in a naughty world.

I would like to think not. It may be the start of a trend. Companies have got away with nominal good behaviour for years. They do what their lawyers and their marketing people tell them they are obligated to do, and nothing much more.

As the banking crisis demonstrated, they did what they could get away with, driven by what they maintained was the interests of their shareholders, and the bosses revelling in the status symbol of their bonuses.

Now blinking in the glare of publicity – businesses may be waking up to other, more deep-seated, obligations. Good people may in the end decide they do not want to work for inhuman or merely operationally effective companies. They will want more from work than pay and promotion. They will want to be nice. They will want the organisations they work for to be kind.

That is what customers are discovering they want, too. They want to deal with businesses that work in decent ways, that reflect their own feelings about the world.”

via BBC News – Why kindness can help businesses grow.

AN : On this Christmas day I gift a thought ….why do acts of kindness have to be random ? Why can they not be sytematic and systemic in our lives and way of doing business ? The Rare Tea Company story profiled in the article shows how successful and good such kindness can be.

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Posted December 25, 2012 by arnoneumann in Business, Kindness

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How to Create a Vision Board for Business Ideas on Pinterest   Leave a comment

Many businesses are already using Pinterest–a social media website that lets people save (or “pin”) pictures in titled collections–to raise awareness of their brand and drive traffic to their websites. But it’s also a powerful tool to create a vision board, meaning a collection of photos and short phrases that represent your business goals.

The purpose of a vision board is really to get you to focus on what it is you’re striving for,” explains Marcia Layton Turner, author of The Complete Idiot’s Guide to Vision Boards (Alpha, 2009). “In a way, it could be used as a visual business plan.”

Unlike a business plan that gathers dust in a drawer, this collage of photos is meant to be looked at daily. “Through pictures, [a vision board] focuses your mind,” Turner says. It helps you notice opportunities and stay on the path to success.

Though vision boards are nothing new, Pinterest allows you to take them to a whole new level. Not only do you have access to millions of photos, you can engage followers, store useful links, and drum up public support. Follow these four tips to create a Pinterest vision board that will help you reach your goals: ” …..

via How to Create a Vision Board for Business Ideas on Pinterest | Entrepreneur.com.

http://www.entrepreneur.com/blog/224006

Edge online – Management – Communications – Using storytelling in business   Leave a comment

” “Storytelling is useful in far more situations than most leaders realise,” says Paul Smith, author of Lead With a Story: A Guide to Crafting Business Narratives That Captivate, Convince and Inspire.

The five most common situations are: setting a vision; defining culture and values; inspiring the organisation; teaching important lessons; and explaining who you are and what you believe. The last one can be applied to both an individual – their image, a brand or an entire company.”

Smith adds that storytelling is a far more effective management technique than simply telling people to do something.

“You can’t successfully order people to ‘follow the rules’ since the only people that read the rulebook are the ones who wrote it,” he says. “But most people will read a good story about somebody that broke the rules and got fired, or someone who followed the rules and got a raise.” ”

http://www.i-l-m.com/edge/Using_storytelling_in_business.aspx

 

via Edge online – Management – Communications – Using storytelling in business.

Posted July 2, 2012 by arnoneumann in Business, Storytelling

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