THIS SEEMINGLY SIMPLE AREA OF STUDY OFFERS INSIGHTS INTO ALL SORTS OF BEHAVIOR–FROM ATTENTION TO DECISION-MAKING.
“Neuroscientist Bevil Conway thinks about color for a living. An artist since youth, Conway now spends much of his time studying vision and perception at Wellesley College and Harvard Medical School. His science remains strongly linked to art–in 2004 he and Margaret Livingstonefamously reported that Rembrandt may have suffered from flawed vision–and in recent years Conway has focused his research almost entirely on the neural machinery behind color.
“I think it’s a very powerful system,” he tells Co.Design, “and it’s completely underexploited.”
Conway’s research into the brain’s color systems has clear value for designers and artists like himself. It stands to reason, after all, that someone who understands how the brain processes color will be able to present it to others in a more effective way. But the neuroscience of color carries larger implications for the rest of us. In fact, Conway thinks his insights into color processing may ultimately shed light on some fundamental questions about human cognition…….
Conway believes scientists can learn a lot from examining the strategies artists use to clarify color. “The best access we have of what color is and what it does to us is by studying the work of people who have studied it obsessively. Matisse is one of those people,” he says. “I think it’s extremely valuable, and there’s been very limited work treating that corpus as the sort of scientific evidence that it will turn out to be.”