Archive for the ‘Neuroscience’ Category

The Fascinating Neuroscience Of Color | Co.Design | business + design   Leave a comment

The Fascinating Neuroscience Of Color | Co.Design | business + design…….click on the link for the complete article.

The Fascinating Neuroscience Of Color

 

THIS SEEMINGLY SIMPLE AREA OF STUDY OFFERS INSIGHTS INTO ALL SORTS OF BEHAVIOR–FROM ATTENTION TO DECISION-MAKING.

“Neuroscientist Bevil Conway thinks about color for a living. An artist since youth, Conway now spends much of his time studying vision and perception at Wellesley College and Harvard Medical School. His science remains strongly linked to art–in 2004 he and Margaret Livingstonefamously reported that Rembrandt may have suffered from flawed vision–and in recent years Conway has focused his research almost entirely on the neural machinery behind color.

“I think it’s a very powerful system,” he tells Co.Design, “and it’s completely underexploited.”

Conway’s research into the brain’s color systems has clear value for designers and artists like himself. It stands to reason, after all, that someone who understands how the brain processes color will be able to present it to others in a more effective way. But the neuroscience of color carries larger implications for the rest of us. In fact, Conway thinks his insights into color processing may ultimately shed light on some fundamental questions about human cognition…….

Conway believes scientists can learn a lot from examining the strategies artists use to clarify color. “The best access we have of what color is and what it does to us is by studying the work of people who have studied it obsessively. Matisse is one of those people,” he says. “I think it’s extremely valuable, and there’s been very limited work treating that corpus as the sort of scientific evidence that it will turn out to be.”


Les toits de Collioure, Henri Matisse.via Wikipedia 

Posted March 22, 2014 by arnoneumann in art, Cognition, Colour, Neuroscience

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Why A Brush With Death Triggers The Slow-Mo Effect : NPR   Leave a comment

“David Eagleman is now Dr. Eagleman, a neuroscientist at Baylor College of Medicine, and one of his specialties is exploring how our brains perceive and understand time.

Several years ago, motivated in part by his childhood plunge, David started studying the way our sense of time distorts in crisis situations. He has gathered a huge number of stories from people who have survived falls, car crashes, bike accidents, etc. Everyone, he says, seems to say the same thing: “It felt like the world was moving in slow motion.”

But what is really going on? David started to think that maybe, in a crisis, the brain goes into a sort of turbo mode, processing everything at higher-than-normal-speed. If the brain were to speed up, he thought, the world would appear to slow down. This would work just like a slow-motion movie; in a slow-mo shot of a hummingbird, for example, you can see each individual wing movement in what would otherwise be just a blur.

Taking The Plunge

So David decided to craft an experiment to study this “slow-motion effect” in action. But to do that, he had to make people fear for their lives — without actually putting them in danger. His first attempt involved a field trip to Six Flags AstroWorld, an amusement park in Houston, Texas. He used his students as his subjects. “We went on all of the scariest roller coasters, and we brought all of our equipment and our stopwatches, and had a great time,” David says. “But it turns out nothing there was scary enough to induce this fear for your life that appears to be required for the slow-motion effect.”

But, after a little searching, David discovered something called SCAD diving. (SCAD stands for Suspended Catch Air Device.) It’s like bungee jumping without the bungee. Imagine being dangled by a cable about 150 feet off the ground, facing up to the sky. Then, with a little metallic click, the cable is released and you plummet backward through the air, landing in a net (hopefully) about 3 seconds later.

SCAD diving was just what David needed — it was definitely terrifying. But he also needed a way to judge whether his subjects’ brains really did go into turbo mode. So, he outfitted everybody with a small electronic device, called a perceptual chronometer, which is basically a clunky wristwatch. It flashes numbers just a little too fast to see. Under normal conditions — standing around on the ground, say — the numbers are just a blur. But David figured, if his subjects’ brains were in turbo mode, they would be able to read the numbers.”

via Why A Brush With Death Triggers The Slow-Mo Effect : NPR.

Posted January 14, 2012 by arnoneumann in Neuroscience

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