Archive for the ‘#CEO’ Tag

Thought Leadership: Become a World-Changing Thought Leader   Leave a comment

All CEOs lead their companies: that’s line No. 1 in the job description. But only a small subset also lead their industries and the wider world toward new visions and potentially brighter futures.

Stern & Associates, a Cranford, New Jersey public-relations firm whose clients include uber-visionary Clayton Christensen, advises business leaders who want to become known as thought leaders.

Inc. editor-at-large Leigh Buchanan spoke to the firm’s group vice president Ned Ward about how he advises clients to think big–and put it out there.¬†

Define thought leader.

I would define a thought leader as someone who stands above subject-matter expertise and is an authority in their field. And they have to be able to prove that expertise with a track record. Think of it this way: subject-matter expertise resides within a company. Thought leadership resides within an industry. Thought leaders provide clarity, especially to industries that are in flux. They teach. And they have more ambitious goals. Thought leaders want to start a movement. Change the world.

AN : a leader on Thought Leadership…..

via Thought Leadership: Become a World-Changing Thought Leader |

Posted November 9, 2012 by arnoneumann in Thinking, Thought Leader

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Howard Schultz brews strong coffee at Starbucks – Fortune Management   Leave a comment

A CEO has many roles to play within an organization , but a top level CEO such as Schultz , has reach far beyond the boundaries of his own corporation.

“There arent many CEOs who would get such presidential calls, or who would meet a few weeks later at the presidential palace in Paris with Nicolas Sarkozy to discuss eurozone economic issues. Sarkozys wife, Carla Bruni, is a big Starbucks customer. But its been that kind of year for the 58-year-old Schultz — out in the realm of political and social activism, as well as inside the caffeinated corporate suite. His dynamic union of the public and the private has made Schultz a signal American CEO — all the more so when government seems so bereft of effective leadership. Thats why Schultz earns the No. 1 spot on¬†Fortunes Businessperson of the Year list for 2011. His company, with 17,000 retail stores, in every state and 56 countries, is becoming a dominant player among global food empires. The ubiquitous brand has transcended mere coffee to become a lifestyle emblem. And Schultz has proved that it wasnt just Steve Jobs who could come home to a company to save it. “Its been quite a year,” Schultz told me, just before he officially announced the results of a memorable fiscal 2011 to Wall Street a couple of weeks ago.”

via Howard Schultz brews strong coffee at Starbucks – Fortune Management.

Posted December 30, 2011 by arnoneumann in CEO

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