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Andre Cassagnes and the Etch A Sketch: Unshakable memories | The Economist   Leave a comment

……. “And it turns out it is indeed possible to make something resembling art on an Etch A Sketch. Mr Cassagnes’s death has thrown a light on those foolhardy few who didn’t throw away their toys in frustration. George Vlosich, an Ohio-based artist, has been creating professional work on the toy for years. His highly detailed pieces are astounding works of craftsmanship and patience, not least because even small errors in simple drawings cannot be fixed on an Etch A Sketch, and a simple shake of the toy wipes the whole slate clean.

Mr Vlosich is quick to list the challenges of his chosen medium. “You can’t exactly pick up your stylus and start somewhere else on the screen,” he says. And works on an Etch A Sketch are missing lighter tones; darker tones are achieved by retracing the same line over and over again, but “there’s only so dark you can go”.

When one of Mr Vlosich’s works is completed, it is often after 150 hours or more of hard graft—and some careful planning about how he will twist the two white knobs to wind his path over the easel. Still, he likes the restrictions of the medium. “It’s a challenge,” he says, “and it’s kind of cool to overcome the restrictions.”

Though some may see the easel as nothing more than a toy, serious collectors pay upwards of $10,000 for intricate drawings that push the strict limits of this strangely memorable toy. (To prevent the rough handling of the postal system from shaking away their hard work, professional Etch A Sketch artists will unhinge the back of the toy and remove any excess aluminium powder before dispatching their work.) Despite the limitations of the medium, Etch A Sketch art has an emotional resonance, expressing the struggle of taming a toy that touched 100m childhoods.”

AN : indeed, few will not have at least some familiarity with the Etch A Sketch toy…..but very, very few would have toiled with the toy as  described in the link with such wonderful results !

via Andre Cassagnes and the Etch A Sketch: Unshakable memories | The Economist.

Posted February 10, 2013 by arnoneumann in art

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