Archive for the ‘#strategy’ Tag

How to Live Life Like a Game of Chess   Leave a comment

The discipline and strategic life lessons learned from the game  :

How to Live Life Like a Game of Chess.

Posted September 26, 2013 by arnoneumann in Chess, strategy

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Looking ahead: scenarios | About Shell   Leave a comment

Scenarios are a tool for decision making and strategic planning. Shell is one of the better known large corporations which uses this tool extensively and effectively .

“Shell uses scenarios to explore the future. Our scenarios are not mechanical forecasts. They recognise that people hold beliefs and make choices that can lead down different paths. They reveal different possible futures that are plausible and challenge people’s assumptions. Our latest publication, Signals and Signposts, considers how events have unfolded since the 2008 publication of our Shell Energy Scenarios to 2050 and offers our understanding of the changes brought about by the global economic crisis.”

via Looking ahead: scenarios | About Shell.

Beer Companies Hopping Into Social Media – Part 1, Big Brands | Social Media Today   Leave a comment



“Whether it’s the long established (1759) mega brewer Guinness with its worldwide celebrations of Arthur’s Day (for founder Arthur Guinness) and fan page attracting over 276 thousand “likes” or the much younger (est. 1991), much smaller New Belgium Brewery of Fort Collins CO with – at this writing – a very competitive 191,167 “likes”, it’s clear that brewers large and small are embracing social media with gusto.”

via Beer Companies Hopping Into Social Media – Part 1, Big Brands | Social Media Today.

Posted August 28, 2011 by arnoneumann in beer, SocialMedia

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Postrel: Where is the Next Steve Jobs? – Bloomberg   Leave a comment

Virginia Postrel has hit the right  note and got this item on strategy perfectly !

“In his new book “Good Strategy, Bad Strategy: The Difference and Why It Matters,” Richard P. Rumelt, a strategy professor at UCLA’s Anderson School of Management, offers another explanation: the ruthless execution of good strategy.

Strategy is not what many people think it is. It is not a fill-in-the-blanks mission statement blathering about how XYZ Corp. will ethically serve its stakeholders by implementing best-in-class integrated sustainable practices to grow as a global leader while maximizing shareholder value. Such bafflegab is “Dilbert“-fodder that generates cynicism and contempt. It is, at best, a big waste of time.

Neither is strategy a declaration that the ABC Co. will increase sales by 20 percent a year for the next five years, with a profit margin of at least 20 percent. Strategy is not the resolve to hunker down and try harder — what Kenichi Ohmae of McKinsey criticized in a 1989 Harvard Business Review article as “do more better.” Effort is not strategy. Neither are financial projections. And neither are wishes.

A strategy “is a way of dealing with a high-stakes challenge,” Rumelt told me in an interview. “It’s a way around the obstacles or problems in a difficult situation.”

Every good strategy, he writes, includes what he calls the kernel: a “diagnosis” of the challenge (“What’s going on here?”), a “guiding policy” for dealing with that challenge (the core idea often called a strategy), and a set of “coherent actions” to carry out that policy (the implementation).”….

So if you really want to be like Apple, drop the fluff- filled vision statements and magical wishes. Pretend your company’s existence is at stake, coldly evaluate the environment, and make choices. Stop thinking of strategy as meaningless verbiage or financial goals and treat it as a serious design challenge.”


via Postrel: Where is the Next Steve Jobs? – Bloomberg.

Posted August 25, 2011 by arnoneumann in Apple

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Understanding China Through the Ancient Game of Wei Qi, or Go –   Leave a comment

“A 2,000-year-old board game holds the key to understanding how the Chinese really think—and U.S. officials had better learn to play if they want to win the real competition.

That’s the pitch that David Lai, a professor at the Army War College, has been making in recent months to senior military officials in the U.S. and overseas. Learning the ancient board game of wei qi, known in the U.S. as Go, can teach non-Chinese how to see the geostrategic “board” the same way that Chinese leaders do, he says.”


via Understanding China Through the Ancient Game of Wei Qi, or Go –

Posted June 12, 2011 by arnoneumann in Geopolitics

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